1. Find someone in your target market that either publishes an ezine or
has a website. Ask them if they would like to join your affiliate
program and promote your offers in their ezine, or on their site. In
return, you'll give them the product at no charge, and if you have an
ezine or website, offer to promote something for them. Remember to make
it an irresistible offer for them!
2. Use your own visitors and subscribers. Give them something free that
has some sort of small advertisement of yours on or in it. It doesn't
have to be a flashing sign. Just a subtle ad with your URL or subscribe
email placed somewhere visible. By using this method you could have your
little ad all over your entire market! It takes a snowflake to start a
snowball! Your visitors and subscribers will be happy to get something
for free, and they'll be even happier that it doesn't have ads ALL over
it. DON'T get greedy. Give a little and get a lot! Find someone else in
your market that does the same thing. Offer to give their "give aways"
out if in return they give your "give aways" out.
3. If you can't beat 'em… Join 'em! Round up several others in your
market who you think there would be a mutual benefit to partner with.
Have a "Joint Venture team". Your team could pool your resources and
beat the "big guys" in your market. Those in your "Joint Venture team"
could cross promote each other's products, services, and/or programs
also!
4. Find 5, 10 or however many ezine publishers who are in your target
market. Offer them all discounts to their subscribers on your offer.
Give them your product for free also. Let them know that you are
partnering with other ezine publishers for your discounted offer, and
that you will give the ezine publisher who produces the most result a
bonus. Just make sure your bonus is GOOD! Make it something unique and
semi-personal. I've always thought when rewarding someone I do business
with that I shouldn't give them a "business gift". Try giving a
semi-personal personal gift. You may not really know that person, but
there are sites online that will tell you the gifts women like and the
gifts men like. Use those sites to find semi-personal gifts. (*Please
note that this does say semi-personal. Business is business, so make
sure your gift/bonus is appropriate.)
5. I got a great idea from a site the other day. This is a WONDERFUL
idea. The basics of the concept are placing other people's ads on your
Thank You page. What a great time to send your customer off to your most
trusted JV partner while the customer still has their credit card out!
You'll want to be careful when doing this though. Make sure you've
already sold that customer all that you can before passing them to your
Joint Venture partner.
6. Contests are a WONDERFUL way to market, and you can conduct them for
any type of market. Contact an ezine publisher or website owner in your
market. Offer to hold a contest giving away an item or items you are
offering. In return for this, ask that they run your ad, or place your
ad on their website. If it's a really good contest, ask that they run
your solo ad, or put your ad in a very prominent spot on their site.
Another way to use contests is by doing a "contest swap". Let them know
you'll promote their contest if they promote yours. If they don't have
one offer to come up with one for them. Explain the benefits behind
having a contest. Offer to have one for them. Let them know you'll
donate the prize (it doesn't have to be anything really expensive) if
they would like, and show them how to set it up. This is relationship
building at its best. The next time you approach that person with a JV
they will trust you because you were willing to go out of your way to
help them.
7. We all know that article writing is one of the best ways to market.
You show people that you know something about the topic you are writing
on, you are automatically giving them something (your article), and it's
a viral way of marketing. Your article could go all OVER the place.
Online and offline. If you know an ezine publisher or website owner who
publishes articles on your market topic, ask if they would like to swap
articles. You promote their article, and they will in turn promote your
article. The best thing about this idea is you can do it with many
people, and you can do it over and over by writing new articles.
8. Another writing idea would be for you to write a column on your
market and offer it to an ezine publisher or website owner. I would
suggest that you write unique content for each ezine publisher or
website owner if you are wanting them to advertise you or for you. I
know ezine publishers and website owners would go for this idea because
as an ezine owner and website owner, I am currently seeking several
people to write original content for my many sites and ezines in
exchange for free advertising.
9. Swap business cards with others in your market. Your hand out your
joint venture partners business cards and they hand out yours. This is
just like word of mouth advertising, which is the best kind around.
Business cards are a wonderful way to put your advertisement in
someone's hands. Putting it in their hands in one of the keys to
selling.
10. If publishing and ebook, you could offer part of your ebook for
free. Offer one chapter to potential customers, so that they can "test"
your ebook. Find other ebook publishers in your market and ask if they
could do the same with their ebooks. If they agree you could advertiser
their free chapter, and ask that they advertise your free chapter in
return. This can also be done with membership sites. Offer a 3-day free
trial. Find others in your market that offers memberships to their
sites. You advertise their free trial, and ask that they advertise
yours. What about software? Many people offer free trials for software.
If you offer a free trial to your software, go to www.download.com.
Search for software related to your market. When you find software that
isn't in competition with yours, but that would compliment the other
person's software, contact them and ask to do a JV where you promote
their software and they promote yours! I'm sure you can think of a way
to do this with your product or service.
11. Survey swap? You bet! Surveys are hot right now. Sometimes you have
to offer your visitor or subscriber a little bit of an incentive to do
it, but the information you will get is well worth it. Find others in
your market that asks their visitors or subscribers to take surveys. Let
them know that you also ask your visitors or subscribers to do take
surveys. Ask if they would put a link to your survey on their site, and
in return you could do the same thing. If you are asking for personal
information on your survey be sure not to share that with the other
website owner. If you do, make sure that it is noted in your privacy
policy or you could lose visitors or subscribers!
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