For the blogging community, a comment is a badge of sorts. Every comment
you receive represents one person that, regardless of whether they
agree with your ideas or not, read your post and felt strongly enough to
respond to them. Comments can make even the most jaded of bloggers feel
fuzzy inside. So, how does a new blogger start turning those dozens of
posts into a field of comments and discussion? It can seem hard at
first, but there are a few steps you can take right away that will
increase your readers' willingness to speak up.
Invite Comments
For whatever reason, if you ask your readers to leave a comment on your
post, they will be immediately more willing to do so. This is just a
natural response that the human brain tends to have. People are often in
a hurry, or have multiple things on their mind. They might fully enjoy
your post, but as soon as they are done, click to something else. If you
ask them to comment, it serves as a subtle reminder that they should
join in the conversation.
Open Ended Posts
Even if you are an expert on a topic, don't try to share every possible
detail in one post. Be as open ended as possible and leave a few points
for your readers to share. This takes a little bit of the humility
mentioned below. If you can keep from throwing every fact you've ever
read about a specific topic into one post, your readers will not have to
think about something to say in response.
Ask Lots of Questions
The obvious way to get responses is to ask a question. If you ask your
readers what they think about a topic, or for specific people to give
their opinion on a lifestyle, you will get more responses. For example,
if your blog is about TV shows and you ask a question such as "What
shows did you enjoy in the past that are similar to The Simpsons", you
will get many more comments than if you said "I enjoy old shows like All
in the Family, because it is like The Simpsons". Engage your readers by
addressing them directly.
Respond to Existing Comments
If someone comments, respond to it. Even if the comment is short and not
particularly deep, a quick response can show that you are always paying
attention and willing to engage in conversation with your readers. That
commenter is now much more likely to comment again.
Setting Rules
Most blogging platforms such as Blogger do not have a built in set of
rules for comments. The comments section is left open by default and you
can make changes to it if you desire. Try creating a commenting policy
and posting it on your page somewhere. This may seem like it would lower
comments, but by describing what is allowed, readers with potential
comments they might not have been willing to share initially are more
likely to comment.
Show Some Humility
Don't try to know everything all the time. Be humble and show that you
are aware of your own shortcomings, failings and holes in your
knowledge. Don't be self-defacing, but be willing to say "I don't really
know much about this, but I had a thought". The best part about
blogging is that it gives readers and writers a chance to interact on an
equal, real time level. If visitors want to read the opinions of those
who feel they are always right, they could buy a book or pick up a
newspaper.
Controversy
It's a gamble, and you can go too far, but if you want to breed new
comments on your page quickly, pick a controversial topic and make a
statement. This does mean you need to become political or religious. You
could simply say that you disliked a popular movie. Anytime a blogger
disagrees with popular opinion, comments skyrocket. Just be prepared to
stand up for your opinion and to do it gracefully.
Graciousness, Admit When You Are Wrong
If you make a mistake and someone writes a comment pointing out that
mistake, try to accept their comment and admit your mistake. It is very
easy to become defensive and angry on the Internet where you have no
personal contact with your readers. However, by showing that you
graciously accept someone else's comments and opinions, you show
humility and increase the likeliness of return visitors and readers.
Don't Make it Hard to Comment
Blogger has an option that allows you to require a login for the posting
of comments. This is too much work. If you require a login, many people
will decide against commenting altogether, especially if they need to
sign up for a new account to do so. Instead of requiring login
information, you can set your comments for approval before they post.
This allows you to sort out comments and delete spam if necessary.
Make It Worth Their While
If you offer a reward for a good comment, you not only encourage repeat
comments, you encourage better comments. Mark especially good comments
with a comment of your own, or reference them in a new post. This draws
attention to your readers and shows you are reading what they say.
If you want to grow your readership and comments section, the best thing
you can do is to be involved and pay attention to what your readers
have to say. Do these things and you will start to see your comment
spaces fill up in no time.
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